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Editor’s note: Ahead of JD.com’s annual online shopping festival “618”, its business partner Tencent launched a new feature on WeChat, China’s most popular social media platform, that allows users to directly purchase products listed on JD.com without leaving the app. The timely move that is set to boost the sales of the shopping festival this year also demonstrates Tencent’s ambition in social e-commerce. This story was first published on Technode.

WeChat has launched a new shopping function that lets people shop on JD.com with just a few taps. Now simply by entering consumer product related keywords into the search box at the top of the WeChat homepage or the search function in the “Discover” tab, top search results popping up are product pages JD.com.

We tried entering different keywords like “mobile phone,” “shoes,” and “napkins,” and the results all linked to JD.com shopping site. Through WeChat shopping entry point, users can win “random cashback on purchases.” Under each product results, there is a disclaimer that reads “JD.com Genuine Product Guarantee.”

Products on JD.com are showing up on WeChat’s search results. Photo: TechNode

It also means that a WeChat shop is of huge value if you want to reach a target market of Chinese consumers. How Did The WeChat Shop Get To Be So Valuable? To explain that, we need to get back to the roots of WeChat in the first place.

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Wechat or Weidian shop Full article with examples about Wechat Shop there: www.wechat-help.com Some examples of Weidian shops: Any questions about Wechat? Wechat id: iurlov [email protected] 4,023 total views, 1 views today. Find personal account: Follow official account: Pls support our project. When your WeChat account is set up we will connect it to a WeChat store, built as a Mini Program. We will provide you with a unique QR code linking to a customized WeChat store for your users. Users are automatically logged-in to your WeChat shop via WeChat login, and the shop can connect with WeChat payment integration. Wechat added a new feature yesterday for its public account platform to enable verified Wechat Official service accounts, who have integrated Wechat payment, to set up online shop easily. Wechat official account users don't need to have technical programming skills to launch a shopping feature for its Wechat community. The Wechat official account platform provides the following features for.

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The shopping function, however, works on clear and unambiguous keywords and but not queries or more complex phrases. According to a PingWest report, the shopping results didn’t appear when entering the query “which one is better, Mentholatum or NIVEA?” or the keywords “book on artificial intelligence.”

Recommended ReadingWeChat Uses Mini-Programs to Enter Livestream Shopping Arena
Wechat store

JD.com and WeChat strong ties can be traced back to March of 2014 when Tencent invested $215 million in JD.com for a 15 percent stake. The marriage between social channels and e-commerce has been going strong. JD Kepler Mini Program Solution, launched last year, offers brands the resources they need to operate WeChat Mini Program stores. Earlier this year, the messaging app teamed up with JD.com and Meili and launched WeShop (our translation; 微选 in Chinese), a mobile marketplace embedded in WeChat powered by mini-programs, for public beta. The WeShop platform allows JD.com to leverage huge volume of traffic coming through the WeChat shopping entry point.

Relative Card feature on WeChat. Photo: TechNode

Wechat Shopify

On top of the new shopping function, WeChat also quietly rolled out another new Red Packet feature called “Relative Card” (亲属卡 in Chinese) in anticipation for Father’s Day. The Relative Card that lets users send a Red Packet to their parents or children a that automatically charge the purchases on the user’s account. Users can set up to 4 dedicated Relative Card accounts for their loved ones and set a monthly limit to the gift card.

This article by Nicole Jao originally appeared on TechNode, a leading authority on technology in China
Contact person: John Artman<[email protected]>
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