Targeted Direct Mail Campaigns

Direct mail campaign examplesCampaigns

World Water Day, Belgium. To celebrate World Water Day, the corporation’s direct mail marketing. The important elements when considering a direct mail campaign is establishing the correct target audience for your company, the specific product that will resonate with this audience, and unique messaging for each campaign. With the right approach, direct mail can be a core channel for bringing new lead generation to your organization.

Direct mail marketing can be a powerful tool, even in a world constantly growing more digital. A targeted campaign skips the crowded inbox, the muted television, the ignored phone call. Instead, a mailer lives in your customer’s home, keeping your business and offer top of mind. Targeted Direct Mail to your exact prospect customers. Direct mail has a better response rate than email marketing, with 4.4% of campaigns receiving a response when delivered through the mail, compared to just 0.12% online. That means that in a campaign delivered to 1,000 people, 43 more people will interact with your direct mail than your emails. Target Your Marketing Campaigns Choose your audience and connect. Use the free Every Door Direct Mail ® (EDDM ®) mail route mapping tool to target addresses in specific areas, whether you're sending small business advertisements or large corporate mailings. Save money on marketing campaigns.

Online marketing is great, and it’s an avenue many business owners are using these days. While it’s true that online marketing can reach a vast amount of people in a short amount of time, that’s also one of the biggest disadvantages of it. When broadcasting your marketing message to so many people, it can be difficult to really “hone in” on your target market and get your message to the people that need it most. However, direct mail campaigns can help you do just that.

When you send out direct mailings, youcan segregate your customer base into certain groups. Have a promotion for newlocal customers only? Create a list of people that aren’t currently using yourservice or buying your product and send the mailing to them. Know of customersthat have purchased from you before and you just got a shipment of a similarproduct? You can send these customers direct mail that lets them know about itso they’ll stop by. Holding an event to appreciate all of your customers?Create one large mailing list that includes all of your customers so everyonecan get a flyer or letter telling them about it.

While it’s true that online advertising such as social media will still let you target your audience, the groups targeted are often still very large. And you’ll be bound by the targeting parameters set out by that particular social media network. When you embark on direct mail campaigns though, you have full control and can target your audience into any segments you want.

Your customers will appreciate it, too. No longer will they have to sift through mail that is irrelevant to them. Because you hand-picked them to be a part of that mailing, the message will mean something to them and is more likely to meet their individual needs or buying habits. While online marketing is great, that’s the one thing it just can’t do. Would you like to see what a Highly Targeted Direct Mail Campaign Can Do For Your Business?

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Since 1985, TargetLeads® direct marketing services, a division of Senior Direct, Inc has been a trusted leader for prospecting lists and direct mail lead generation for the senior market. Medicare Supplement Leads, Final Expense Leads, Long-Term Care Leads, Annuity Leads have been our specialty.

Targeted Direct Mail Marketing


Targeted Direct Mail Campaigns List

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Targeted Direct Mail Campaigns

Targeted Direct Mail Campaigns California

Targeted direct mail campaigns

Direct Mail Campaign

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