Over the past few years, our team at Spotify has unveiled several listening experiences that take you beyond the standard formats of playlists and podcasts.Your Daily Drive and The Get Up, for example, incorporate both music and the spoken word in dynamic settings, tailored to your day. But to truly unlock an ecosystem of new ways of listening, we knew we needed to enable the creation of new audio formats. So when we began testing Music+Talk shows last fall, we rolled out the listening experience alongside the ability to create this content—giving everyone the ability to curate music tracks directly into their storytelling.
Get to know your audience. Because people are logged in and listening every day, Spotify gives you a powerful snapshot of who your listeners are, what episodes they're streaming the most, and even the music they love — insights that will help you plan future episodes or get sponsors. Spotify did put us in touch with the podcast How Long Gone, however, which launched in March 2020 and is distributed through Anchor with most ads coming from Anchor Sponsorships. The hosts, Jason. Podcast creators who use Anchor can now submit paid-only podcast episodes to Spotify, initially for no additional cost but with a 5% fee starting in 2023. As previously predicted, Spotify has. Spotify is all the music you’ll ever need. Millions of songs and podcasts. No credit card needed.
Platforms like Anchor and Spotify for Podcasters have enabled access to easier creation of podcasts. (In fact, Anchor accounted for 80% of the new shows on Spotify in 2020—that’s more than 1 million new shows.) And to truly build the future of audio, we want to give everyone the ability to take their creativity further, even beyond the existing concept of a podcast: to make audio experiences that have never before been possible. We think of these possibilities as the “future formats” of audio—and we believe that the best way to build an ecosystem of audio content is to enable its creation, by everyone.
We began this journey with the rollout of Music+Talk shows and their corresponding creation tools in Anchor. But that was only the beginning. Today at Stream On, we shared several new and upcoming capabilities to enable the creation of future formats of audio. Read on to learn more.
Let your written words travel further with the Anchor + WordPress partnership
Today, we announced a new partnership between Anchor and WordPress to power opportunities for content creators to evolve their work and reach new audiences through the power of audio. With this new tool, available now, bloggers can publish their written content as a podcast with just a few clicks—and podcasters can create a website for their podcast just as easily. This offers a whole new group of creators—those who have historically focused on the written word—to access an entirely new audience via audio and share their voices on Spotify. Check out Anchor’s and WordPress’s blogs to learn more.
Cultivate direct connections with listeners via new interactivity features
Historically, podcasting has been a one-way street—from creator to listeners—with little opportunity for direct feedback. But with Spotify and Anchor, the creation and listening technology is brought together in the same ecosystem, allowing for a back-and-forth. This has enabled us to build interactivity features like Polls and Q&A, which we’ve been testing in partnership with a small beta group of creators. We will be widening that group to more users in the coming months, and creators can sign up here to express interest in participating in future tests of interactivity features.
Combine audio and visual storytelling with video podcasts
In the coming months, we’ll begin testing the ability for creators to add video to their podcasts when they publish via Anchor—meaning these creators will have the power to complement their audio with visual. We first began testing video podcasts on Spotify in July of last year and have since been iterating on the offering. Later this year, more creators can expect to access this feature as we expand the test via tooling that will live in Anchor.
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New models for monetizing your work on Spotify
Going forward, we’ll also begin testing a capability for podcasters to explore new revenue streams through paid subscriptions supported by their listeners. Recently, some podcasters have started earning revenue by offering bonus content exclusively for paid subscribers—and soon they’ll be able to do the same on Spotify, where their content can easily be discovered by fans around the world. Creators can sign up here to learn more and express interest in this feature.
We’re excited about what’s to come, and to see creators take advantage of these new tools as they’re released over the coming months. Ready to experiment with your own future format now? Try out Music+Talk, a show format that allows creators to incorporate songs from Spotify’s music catalog directly into their storytelling. Find novel Music+Talk shows—including Maggie Rogers’ Notes from the Archive,Maluma’s Una Semana en Jamaica,and Hulu’s The Ultimate Playlist of Noise—in theMusic + Talk hubonSpotify, and make your own show onAnchor.
In February, Spotify announced that we acquired Anchor, a platform that makes quality podcasting easy and fun. We’re excited to increase the number of podcasts and diversity of topics available on Spotify and hope to inspire our users to start creating their own shows.
Luckily, podcasting has never been as simple—or accessible—as it is with Anchor. Whether you’re recording your fourth podcast or your first, check out 10 Anchor tools below that can ease you through the entire process.
1. Record from anywhere—literally.
- Record episodes wherever you are by using the Anchor mobile app for iPhone, Android, or iPad. Or flip open your laptop and use the desktop website. No other equipment is required—unless you’re feeling fancy, in which case you can use a USB mic. You can also upload audio files to use in your podcast.
- True story: People have used the mobile feature to record everywhere imaginable, including while climbing Mt. Kilimanjaro and from a boat in the middle of the ocean.
2.Record with anyone.
- Anchor’s Record with Friends feature supports remote recording with up to eight people at once. Talk to people anywhere in the world and record in real time—distance never has to be an obstacle to making your podcast.
3. Edit your audio with a couple of taps.
- Once you’ve recorded some audio, you can edit it by trimming out any unnecessary pieces or splitting it into multiple segments. Anchor’s editing tools are easy to use even when you’re on mobile.
4. Make it sound beautiful.
- Anchor has a library of free background music that can be added underneath your audio. The app will even automatically adjust the music’s volume based on the sound of your voice, so it’s a great way to easily add texture to your podcast’s sound.
5. Customize your cover art.
- Choose from a library of beautiful photos for your podcast cover artwork, thanks to Anchor’s Cover Art Creator (in partnership with Unsplash). Once you select the perfect image, you can add custom text to it right in the Anchor app.
6. Get your show heard everywhere.
- Anchor takes care of distributing your podcast everywhere people are listening. With just one tap, you can get your podcast on Spotify and more.
7. Transform your words into social-friendly videos.
- If you want to go beyond soundscapes, select a clip of two minutes or less to turn into a word video. It’s perfect for showcasing your work across social channels.
8. Make your listeners part of your podcast.
- With Anchor’s Voice Messages, you can collect messages from your listeners and incorporate them right into your episodes. Some creators use this feature to share listener comments on a particular topic, host a listener-inspired episode, or create a Q&A-style show.
9. See how your show is growing.
- Gain unique insights into when and where your podcast is being heard the loudest. On your Anchor dashboard, you’ll find detailed analytics so you can learn about who’s listening and how your episodes are performing. Analytics are available on mobile and web, so you can track your success no matter where you are.
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10. Make money with your podcast.
- With Anchor Sponsorships and Listener Support, you can make money from your podcast either by including custom ads (we’ll do the work of matching you with a sponsor and helping you record your own ads), or by collecting recurring donations from listeners.
Ready to get started? Sign up for Anchor today.