Social Listening Spotify


Spotify is reportedly working on a new feature that would be the digital equivalent of you and a friend sharing the same headphones to listen to music together.

It’s already possible, of course, for users of the streaming music giant to keep up with what their friends are listening to and stocking their playlists with. App researcher Jane Manchun Wong, however, has found that Spotify appears to be testing a real-time sharing — meaning, you and your friends could soon have a joint listening session.

Spotify social listening reddit

For now, this so-called “Social Listening” feature that Spotify is testing is a queue of tunes that participating friends can all add songs to and listen to, though there’s been speculation today this could be tweaked to eventually let everyone share a listening session, as well.

Spotify is working on Social Listening, letting friends to control music together with their own devices

Spotify appears to be working on a 'Social Listening' feature that will let multiple users control a playlist from separate devices. They'll also be able to listen to the same songs in real-time. The feature, called 'Social Listening' was first discovered by 23-year-old technology blogger Jane Manchun Wong who shared her findings on Twitter. Wong found the feature on the streaming service's Android app, and while she's able to try it out, access is currently limited to other Spotify employees.

Scan Spotify Code or open link for it to begin

For example, I'm listening Spotify right now. Feel free to introduce me new music:

  • Spotify is working on a new social listing feature that will allow users to listen to their favorite music with friends. The feature is called Social Listening, and it allows multiple people to.
  • Spotify is working on a new feature called Social Listening, which allows multiple people to add songs to a shared queue. The streaming service currently has a prototype of the feature, but it is only accessible to Spotify employees.
  • Creating a Spotify Group Session. To create a new Spotify group session (as these virtual listening parties are called), you’ll need to first start listening to a song or podcast in the mobile app. These steps should work for you whether you’re using an Android, iPhone, or iPad.

— Jane Manchun Wong (@wongmjane) May 31, 2019

Jane reverse engineers popular mobile apps and frequently scoops tech publications with news about updates and features that she quietly finds to be in the works — in fact, often scooping the companies themselves, before they’re ready to announce what they’re working on.

Social Listening Spotify App

The prototype that Spotify is using for this feature shows the number of friends currently listening to a playlist, and the idea is that you would either scan a code or open a link to gain access to that playlist.

When connected to Spotify's Social Listening, you will show up on the 'Already connected' list

The 'Now Playing' UI will show the amount of friends listening

(friend's identity here replaced with mine for privacy)

— Jane Manchun Wong (@wongmjane) May 31, 2019

Social Listening Spotify

A Spotify spokesperson told TechCrunch, when asked about this feature, that “We’re always testing new products and experiences, but have no further news to share at this time.” The site goes on to note that Spotify already offers playlists that friends can collaboratively add to, they just don’t have the real-time sharing element that’s envisioned with this new feature.

Listening Session Spotify

A feature like this could spur increased usage on a number of fronts, such as via extended listening sessions which would of course help on the advertising side. Promoting increased usage among friends might also serve as an unconscious spur to make sure everyone has the app within a friend circle, while even more importantly the feature could help Spotify pull away a little bit from rivals like its closest competitor, Apple Music.