Since the launch of Full-Service EDDM®, there have been quite a few questions regarding the setup of the print files. The USPS® requires this product to be designed a bit differently than regular print-only EDDM® postcards, so we thought we’d try to answer a few of the most common questions.
Resource:9 Design Tips for a Successful EDDM® Postcard
What is EDDM® Indicia?
All postcard styles in our catalog & online are available as eddm! Below are some of our Custom Property Marketing card styles, but you can choose any card you want (ie. Recipe, Home Tips, Animal, Neighborhood Marketing, etc.).
Let’s Talk Indicia! Print-only is pretty loose with the size and location of the indicia and the “local postal customer” box. There are basic requirements, but overall, you have some wiggle room. With Full-Service, the post office is giving you a postage discount because Primoprint is doing all the work for them.
- Custom-made downloadable design templates and customization service. Browse examples of EDDM postcards, flyers, door hanger, rollup, social media posts, etc.
- EDDM Postcard Design Examples Catdi is a leader in providing affordable print/mail marketing and design services. Catdi in conjunction with the USPS’s Every Door Direct Mail Retail is now offering print sizes that are capatable with this new service.
We are ensuring them that the paperwork is correct and that the EDDM® indicia placement and postal information are perfectly placed and readable. That is why it is so important to follow the postcard template we provide on our site. (EDDM® Postcrad Size templates include):
- 4.5″ x 12″
- 6.5″ x 9″
- 6.5″ x 12″
- 6″ x 12″
- 8.5″ x 7″
- 8.5″ x 11″
- 8.5″ x 14″
- 8″ x 6.5″
- 8″ x 10″
- 9″ x 11″
- 9″ x 12″
We have templates available in all size options for download. No matter if you are using InDesign, Illustrator, Photoshop, or other design software, all you have to do is place the indicia image first and then build your artwork on top of the template. We provide the indicia template in .eps and .psd formats for horizontal and vertical layouts.
With my postcard design, I always set up my InDesign file according to the postcard size I’m printing, and then I draw a frame rectangle – fitting it perfectly to the edges of the page. Next, I place the EPS indicia file that matches my final print size. Do not“fit to page”, “center”ormake any additional adjustments to the file. It should place perfectly where it is to print.
Then, make sure you lock it into place. Now, as you build your artwork, you know that the indicia and postal box are secured in the required position. You’ll want to be sure you place the indicia that matches your postcard print size exactly. Each template is slightly different to match the proportions.
The indicia and local postal customer boxes can go right over the top of your background image. Just make sure the background image is on the layer below the locked indicia layer. We’ve included the EDDM® Indicia template to help.
Return Address Placement
The return address is critical and is a required element of your postcard. You need to supply either a physical address or a P.O. Box, and where you put it is just as important. Typically, we think of the return address going just to the left of the indicia. But with EDDM® mailing services, it is required for the return address to be placed in the top left corner.
Some people choose to make it relatively small and on one line so that it is not too noticeable. Others decide to place the logo at the very top with the address large underneath it. It just depends on whether or not you would like for your customers to notice it.
If you follow these two simple placement requirements, your Every Door Direct Mail® postcard should be able to mail correctly!
If you need further assistance with your EDDM® setup, feel free to contact our design department. We would be happy to help you set up the postal information or even help you design one from scratch for your next postcard marketing campaign.
Take a look at our Route Selection Tutorial Video.
You’ll learn how to utilize every aspect of our route selection tool. Our video tutorial teaches you how to select routes based on Zip Code, residential and/or business addresses, median income, age, and household size.
How to Design Your EDDM® Postcard
Once you’ve made the decision to send out an oversized postcard campaign, it’s important that you send the right message with the right artwork.
We’ve listed a few tips to keep in mind; 9 Tips for Designing a Successful EDDM® Postcard.
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Perforated EDDM Postcard Templates
This will allow you to offer EDDM Postcards with a perforated business card that they can rip and tear off. Allowing them to keep your contact business card.
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Designing your own EDDM ( Every Door Direct Mail ) Postcard is easier when you start out with one of our postcard templates.
When designing an EDDM Postcard there are some very important things to consider.
EDDM Design Requirements.
• Resolution: Be sure you are using a resolution of at least 300 dpi. This will help ensure that your text will be easily read and images in your eddm postcard are clear. ( As long as you do not stretch them). Our templates are already setup for you to place them into your design program such as photoshop and other design programs.
• Indica Placement: Our EDDM postcard templates already have the USPS EDDM Approved Indica in place. It is important to note that the indica needs to be placed about 0.25 of an inch from the corner of your Eddm Postcard.
• Indica Design: USPS requires that the font be at least 4pt based on arial and the PAID text should be bold as a good rule of thumb. When placing the outer square area a minimum of half an inch is required.
Eddm Postcard Printing
EDDM Postcards for Retail
If you are sending under 5,000 EDDM mailers per day then you qualify for EDDM Retail. This will go to every residence and business in your selected area. Staying at the retail level has many cost saving benefits compared to larger quantities that require bringing them to a (BMEU) Business Mail Entry Unit which will require to purchase extra permits.
• Local Postal Customer: Originally it was a good rule to add this under the indica and easily visible. Our EDDM Postcard Template already has this in place. It should read
And be easily identified we suggest a clean background preferably white behind it or a solid color with enough contrast.
Eddm Postcard Examples Download
EDDM Design Tips.
When designing your EDDM Postcard it is important to consider a few important things.
Eddm Postcard Examples Sample
Visual: Use color and images to your advantage. Show them what services and solutions you provide with images. Remember they are quickly going through there mail box here. And if they can visually see your services and have a need well then you got there attention.
Offer or Call to action: Make sure its a strong offer and is easy to find on both sides of your EDDM Postcard. Use contrasting colors or a special background to help highlight this great opportunity or savings for the viewer. And make sure that if you have a special there is a limited time offer on it. Many people will keep a postcard or coupon for over a year and you may at that time be offering another type of promotion.
Eddm Postcard Pricing
We will post more tips in the future but if you have any questions you are always welcome to contact us at 1-877-628-2372. We have printed and designed hundred of EDDM Every Door Direct Mail postcards and have some great advice to share.
Thank you and we hope you find our EDDM postcard Templates easy to use.