Direct Mail Out

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  • Mar 20, 2019 Running a direct mail campaign can be time consuming, but there is a lot of opportunity in marketing with physical post because it’s much easier to stand out and be noticed compared to digital clutter. With Postary sending physical post to your customers is now as easy as sending emails.
  • Direct mailing is most certainly not the avenue to send out a blank postcard or flyer that simply informs people of your presence – it’s too expensive, too time consuming, and too hard to efficiently track metrics to garner simple impressions.

Most direct mail companies will offer you pricing per-piece of mail that you want sent out. The pricing can range from as low as $0.20 to $1.00 or more per piece of mail, with a wide variety of factors playing into the pricing.

Get an Address List

There are many keys to a successful mailing: knowing what your message is, knowing who your audience is, and getting your message delivered to your audience. If you do not already have an address list for your message, then you need to put together, buy, or rent a mailing list.

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The Postal Service does not keep a database of residential or business customers and does not sell address lists. However, the Postal Service has products and services that help mailers check and standardize their addresses (for instance, whether 123 MAIN is a ST, AVE, or DR) and keep their lists up to date (for example, providing ancillary services to let mailers know if addressees have moved).

There are companies that collect and sell information about consumers and businesses. You can buy or rent a mailing list from those companies. Look in the yellow pages under 'lists' or 'mailing lists' or do an on-line search for list providers in your area.

Refer here to learn more about how a list provider can help you target your exact audience.

Whether you maintain your own list or buy or rent a list, the next important step is to check the accuracy of the addresses on your mailing list.

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  • Frequently, list vendors also offer other mailing services. You may want to ask your list vendor. for help with other aspects of your mailing.
  • Ask list providers about the National Deliverability Index (NDI) of the list you're buying.