Creative Direct Mail


Creativity with direct mail is needed. Invigorate your business with new and creative direct mail marketing campaigns to introduce yourself to potential customers. Targeting your customers through unique and personal direct mail methods can help improve brand awareness, resulting in.

Ron Butler is President of Creative Direct, a direct mail firm located in Richmond, Virginia specializing in voter contact direct mail. Since forming Creative Direct in 1997, Ron Butler has grown the business from a small regional player to one of the largest and most successful Republican firms in the nation, with clients from Maine to Hawaii. Direct mail may seem “old school” but it’s one of the most powerful and response-boosting marketing strategies you can use. In fact, some direct mail gets a 5.1% response rate, compared to a 0.6% response rate for paid search, 0.6% response rate to email, and 0.4% response rate to social media.

Direct Mail


Make sure you maximize the effectiveness of every direct mail piece with smart creative that’s been written and designed by experts in both direct mail and nonprofit fundraising. Here’s a look at a few of the many ways we can help:

  • Integrated Campaigns
  • Appeals
  • Audits
  • Newsletters
  • Annual Reports
  • Collateral
  • Receipts
  • Calendars

At RKD, our team tests and optimizes each campaign with a Champion/Challenger approach to achieve improved results month after month. We are a fundraising and marketing company who knows how important it is for every piece to have the exact right message highlighting an offer that’s proven to drive measurable results.

Moreover, our print production staff works hand-in-hand with the creative team to provide innovative solutions that leverage emerging technologies, fresh formats and breakthrough new materials. It’s this synergy throughout every level of our staff that enables us to provide breakthrough results.

See how we're creating breakthrough

Testing Creative Offers

RKD Group’s creative team developed an emotional direct mail package for the Braille Institute of America that highlighted children instead of adults.

Explore Our Breakthrough Services


There’s data behind our digital with actionable insights pulled from every piece of information.


Direct Mail

Direct response programs thrive through advanced analytics, list segmentation and multivariate testing.


Most Creative Direct Mail Campaigns


An aggressive acquisition strategy through list and media services target your most ideal prospects.


Discover how to turn big data into big results for your fundraising program.


Our award-winning team’s work will do more than move you, it will move the needle for you.

Direct Mail Piece Examples


We use the power of data and analytics to hone in on lists with the greatest direct response potential.