Augmented Reality Direct Mail


2021 Tactile, Sensory, & Interactive Mailpiece Engagement Promotion. Leveraging the physical. In the next logical step for augmented reality (AR), what has largely been reserved for mobile apps and large on-site displays can now be transformed for direct mail use. Augmented reality is simply the display of digital content overlaid onto your view of the real world (whereas, Virtual Reality, or VR, is an immersive virtually constructed.

Augmented Reality App

Augmented Reality and Direct Mail

Integrate augmented reality into your next direct mail campaign with United Mail's augmented reality marketing services. Increase engagement, generate new leads, track real-time results and stay top of mind with your customers.

AR is the application of technology and a combination of computer generated content with a real-world view from a device (i.e. smartphone, tablet) in real-time. AR allows users a life-like experience with augmented objects by interacting with them as they would real objects.

What is Augmented Reality?

Augmented Reality, or AR, is a technology that overlays computer generated content over the real-world view of a user’s device (i.e. smartphone, tablet) in real-time. Users can have a life-like experience with augmented objects in their environment by interacting with them as they would real objects.

Augmented Reality 101 (PDF)

Augmented Reality Android

Success Rate

In a recent study (PDF), the USPS found that consumers were 135% more likely to purchase a product they viewed through AR than a product they saw in a traditional advertisement.

Direct Mail and Augmented Reality

We can merge traditional mail with the digital world to bring your next direct mail campaign to life with augmented reality. This cutting-edge technology is engaging, fun, and a great way to present a new product or service. Imagine your customers receiving a mail piece they will want to share with their friends and family.

Using Augmented Reality With Direct Mail

Augmented Reality Direct Mail

Here are some benefits of using augmented reality with direct mail:

  • Generate leads
  • Increase engagement
  • Reach new customers

Augmented Reality Demo

It's easy to see augmented reality in action!

  1. Download the AR Christmas Card app (iPhone Android)
  2. Open the app, and point your phone's camera at the Christmas art

Augmented Reality Direct Mail

Watch the card come to life and explore the augmented world. This can work with any image on any of your mail pieces in exactly the same way. Imagine the possibilities that you could leverage for your next direct mail campaign with United Mail.

  • Introduce new products
  • Build your brand
  • Longevity and cool factor

View this image on your smartphone via the AR Christmas Card app

Augmented Reality Ar

Have a video? We can easily integrate your video into your next print or direct mail campaign. Allow the team at United Mail to help create the perfect AR strategy for your next direct mail endeavor. Our team will strategize with you to create the perfect augmented reality solution to meet your objectives.

What Is Augmented Reality Mean

Related Augmented Reality Blog Posts

What is augmented reality and how can it help direct mail?

While direct mail remains a mostly traditional method, marketers are increasingly finding ways to enhance mail with mobile and digital innovations that further engage customers and get them to respond. One of these developments is the use of augmented reality.

What is augmented reality? Basically, its the use of mobile and tablet apps or a webcam in conjunction with a mail piece. For instance, Deliver Magazine profiled how Moosejaw, an outdoor clothing company, developed its 'X-Ray' app to be used with a direct mail catalog. Once the app has been downloaded, users can hold the tablet or mobile device over a picture of a model, and on the screen, a new picture is revealed that shows what the model is wearing underneath his or her clothes in the original print issue. Risque maybe, but a definite way to engage the audience with an exciting, interactive and new way to look at direct mail.

Augmented Reality Stocks To Watch

Augmented reality can not only help businesses craft fun ways to reach customers, it can also help them save money. As part of its recently announced promotions calendar, the U.S. Postal Service said it would run a special promotion on emerging technologies in August and September of 2013 that includes a postage discount for mail that makes use of augmented reality.

Augmented Reality In Direct Mail

Businesses can also utilize additional ways to save money on direct mail by using address verification software that ensures augmented reality-enhanced direct mail isn't wasted on incorrect addresses.